The coquette aesthetic is currently experiencing a major revival. In a cultural moment where femininity is being redefined and celebrated in a plethora of ways, coquette fashion's offer is that of a playful, whimsical yet empowered expression of femininity. Rooted in vintage...

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Pearlcore: A Celebrity-Backed Fashion Phenomenon Pearlcore is having a major moment in fashion. Revolutionizing the conventional perception of...

There’s nothing more special than getting engaged to the love of your life – but proposing to your bridesmaids is a close second. What does the perfect bridesmaid proposal entail, what are the best gifts, and how should you celebrate the occasion? Rule number one: make i...

Shopping for your parents can be challenging – but we’re breaking it down for you to make the process hassle-free and fun. Whether you’re Christmas shopping, on the l...

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When it comes to Christmas shopping, being prepared is half the victory. And that often means embarking on the fun spree way ahead of time. Our motto: start prepping in August, so you can relax in December. After all, you'll have cookies to tend to, Christmas decorations to...

They’re a part of our beloved jewelry, they’re an important part in crystal healing rituals, they create beautiful finishes and décor in our homes – and they’ve been around forever. White gemstones are the epitome of tranquility, protection and hope, as well as a ch...

From dainty chains to opulent strands, all types of necklaces have adorned our necklines for millennia. In fact, necklaces are one of the oldest forms of jewelry. Archaeological evidence suggests that they were worn as far back as 40,000 years ago!...

From history to literature. From literature to internet subculture. And from internet subculture to reinvented fashion aesthetic – the emergence of LIGHT ACADEMIA is definitely captivating. Arisen as a counterpart to Dark Academia, the light academia aesthetic juxtaposes t...